Extracurriculars

• Led and motivated a team of 50 BBA and UW double degree’s brightest business students every Sunday in fall during case practice for Canada's largest undergraduate case competitions, JDCC.
• Skills such as logistics, training, organization, management, and goal setting were all priorities for JDCC competition weekend.
• Planned volunteer opportunities for the team to collect record breaking 1,000 hours and $20,000 for the first time in 10 years.

JDCC Laurier is the case consulting team representing Laurier nationally and internationally. I was the VP of charity in my second year and then became the youngest captain leading the team in my third year. Case practices happen every Sunday 9am to 5pm for four months leading up to competition in January. January 2020 my team won School of the Year and Academic Cup of the Year out of 12 Canadian Universities (500 students) at JDCC weekend. Read about our journey here!

• Presented to 500 incoming first year BBA students.
• Represented Lazaridis Student Society at the Canadian Association of Business Students (CABS).
• Met bi-weekly with the presidents of all the 21 clubs of the Lazaridis Student Society to discuss student initiatives, corporate partnerships and generate ideas for cross collaboration that will be enriching for the student body.

An exciting experience working with all the other student leaders to foster student engagement! Brainstormed how to optimize current and future events, created and advanced a student body wide social media strategy. With my extensive involvement around campus I was able to think strategically and creatively positioning me as someone able to imagine, connect and direct efforts towards creating events that meet the LazSoc goals.

• Share perspectives on trends, test prototypes and participate in focus groups.
• Try and test new concepts and ideas through 2-3 surveys a month .
• Send opinions and insights on the world we live in, from product development to brand missions and youth trends.

Working with JUV Consulting, a digital marketing agency built and run by Gen Z (born after 1996) has been such a learning expereince as we work with clients who want to authentically engage young audiences. By being part of the research team I have had the expereince to analyze, share thoughts on the next campaign a brand should release and thoughts on the latest trends and influencers.

• Supported the Events portfolio as a back-end system by managing membership payments, event registration and customer feedback through Google’s G Suite (Docs, Sheets, Forms).
• Introduced online payment via Shopify to streamline the payment and registration process improving memberships and event attendance by 30%.
• Organized, executed and led keynote panel at flagship CO-OP dinner for sponsors, industry leaders and 250 students.
• Established and executed a school-wide social media marketing and communications plan and develop weekly analytics reports.
• Created and maintained a $15,000 budget, provide financial updates, and process reimbursements.

Over the two years I spent with LAA, I have had the opportunity to be a marketing and finance executive and director of operations. Throughout my time, I’ve communicated to over 5 academic conferences, organised several workshops including a keynote to 200 students at the flagship co-op dinner filled with industry leaders and professors. Established a marketing plan for a rebrand and helped reconfigure the event registration platform.

• Hired and led a team of 6 students to organize various conferences and events within Laurier and internationally while assisting on content creation with marketing.
• Organized a new consulting event, bringing 9 consultants from firms such as BCG, Bain, and McKinsey to educate the Laurier student body on the consulting industry.
• Successfully executed numerous networking events, where a diverse range of companies such as RBC, Communitech, and Schwarzkopf Professional attended to interact with Laurier students.
• Planned logistics and oversaw execution for a 4-day overnight case conference for 125 high school students.

The Link is dedicated to connecting past, present and future students by promoting leadership and networking opportunities to help students grow academically, professional and personal level. I had the great pleasure of first attending all of the Link’s events, then becoming an executive and finally being a director of events.

• CPA Ontairo Campus Team - Ambassador
• Students Offering Support - Street Executive
• East Meets West - Director of Corporate Affairs
• Foot Patrol - Events Team

• JDCC School of the Year, 2020
• JDCC Academic Cup of the Year, 2020
• JDCC Laurier MVP award out of 40 students, 2019
• BDO New Venture Competition Finalist Award 5th out of 250 teams, 2018
• TD Live Case Semi Finalist Award out of 250 teams, 2017